Author: Spring

Spring Communications is a results-driven best Search engine optimization (SEO) Services Company and Internet Marketing Service Mumbai, India.
Importance of Search Engine Optimization (SEO) for Small Businesses or Benefits of Search Engine Optimization (SEO) for Small Business

Importance of Search Engine Optimization (SEO) for Small Businesses or Benefits of Search Engine Optimization (SEO) for Small Business

Small businesses have a lot to benefit from SEO. SEO helps small business websites that rank higher in google search engines, which in turn help Small businesses to bring more qualified potential customers to their business web sites and ultimately increases conversion rates. Search Engine Optimization rises both the number and quality of traffic to your business website through Google search engine results.

Any legitimate business with a website needs to optimised website if they want to have any success online… SEO Is A Small Business Necessity and now it is just as critical for small businesses.

SEO also helps build brand awareness for your business as Google search engine users are more likely to trust a site that are on first page of Google than brands who are not.

If you’re a small business owner, you should utilise SEO to build a strong web presence and avoid your competitions to increase new customers for your business and take it to the next level.

Reasons Why Your Business Absolutely Needs – SEO | Why is SEO so important for small businesses?

SEO enables you to create a user-friendly website, find potential customers and convert them, and build your website’s legitimacy. To do any of this, you must first understand your target market’s interests and vocabulary.

Both eCommerce and other businesses can benefit from search engine optimization. It helps eCommerce businesses to gain leads and convert them into customers, and then into returning ones. Other businesses rely on local SEO to interact with their local marketplace and help direct customers to their physical store’s and office location.

SEO is necessary to small businesses’ online presence because without it, you’re throwing money at content that most likely goes nowhere. Targeting your audience is essential in marketing.

However, SEO also relies on more than a small business’ website and social media accounts. It is also greatly affected by offline marketing. In-person or in-store interactions lead to social media reviews, page visits, and other online interactions that boost SEO.

SEO will certainly improve a website’s overall searchability and visibility, but what other real value does SEO offer? Why is SEO so important?

Here are key benefits of SEO for small businesses:

1.] Small Business SEO Bring in more Customers – Organic Search Is Most Often the Primary Source of Website Traffic

Organic search is a huge part of most business’s website performance. That’s not to say that all search engines don’t contribute to a brand’s visibility they do it’s just that Google owns more than 90 percent of the overall search market in India. It’s the clear-cut leader and thus its guidelines are important to follow.

Google, being the most visited website in the world, also happens to be the most popular email provider in the world. Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world that has access to the internet is visiting Google at least once a day to get information.

Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Businesses that have a SEO optimised website bring MORE customers and grow as twice as fast than businesses who do not have one.

SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!

If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.

2.] Good SEO Also Means a Better User Experience – Better Conversion Rates for Optimized Website

SEO-optimised websites loads faster, are easy to read and surf, and will display properly in almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors. The goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. Everyone wants better organic rankings and maximum visibility. Few realize that optimal user experience is a big part of getting there. Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

3.] Local SEO of business Website Means Increased Engagement, Traffic & Conversions

With the rise and increasing power of mobile Web traffic, local search has become a important part of small businesses success.

Local SEO aims at optimizing your Website for a specific locale, so people can find you quickly and easily, putting them one step closer to a business.

Local optimizations focus on specific towns, cities, regions, and even states, to establish a medium for a brand’s messaging on a local level Through its Google My Business listing, and its social media profiles as a start.

4.] SEO Help Build Brand Awareness

One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.

5. ] Competition

Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimised website while the other has a non-optimised website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?

Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.

6.] SEO Is Quite Economical

Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the payoff will most likely be considerable in terms of a brand’s benefit and bottom line.

This isn’t a marketing cost; this is a true business investment. Good SEO implementation will hold water for years to come.

Many brands and businesses know (or think they know) that they need SEO for their website, and the benefits they will get from that SEO work being implemented on their behalf.

How Can You Know SEO Is Working?

One of the best things about SEO is that it is measurable. With a tool like Google Analytics, you can find out who is visiting your website, how they are arriving and what they are doing. For example, if you notice many visitors are finding you through a particular search term, you can use this keyword in more of your content.

Conclusion

Small businesses have a lot to benefit from SEO. SEO helps small business websites that rank higher in google search engines, which in turn help Small businesses to bring more qualified potential customers to their business web sites and ultimately increases conversion rates. Search Engine Optimization rises both the number and quality of traffic to your business website through Google search engine results.

Any legitimate business with a website needs to optimised website if they want to have any success online… SEO Is A Small Business Necessity and now it is just as critical for small businesses.

SEO also helps build brand awareness for your business as Google search engine users are more likely to trust a site that are on first page of Google than brands who are not.

If you’re a small business owner, you should utilise SEO to build a strong web presence and avoid your competitions to increase new customers for your business and take it to the next level.

If you’re willing to spend few hours of time, energy, and small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.

Small Business SEO
Key Benefits of SEO for Small Business | Why is so important to a small business? | importance of seo for small businesses
How frequently do you Optimize your Website?

How frequently do you Optimize your Website?

How often should you optimize your website? | How frequently should you perform SEO?

When you launch a new website or enter the SEO match for the first time for your website, one of the visible first steps is spending some quality time working on on page optimisation. But once you have gone through done your SEO work, then what? How frequently do you optimize, or re-optimize?

The answer to that question is based a primary grasp of the nature of real SEO. It’s the difference between understanding that SEO is not a phase, but a lifelong mentality; a permanent filter for looking at a website through the eyes of a search engine.

When Doing a Redesign your Website – Redesigning or relaunching a website is a pretty distinct milestone in the optimization life of a site. No matter how much work you’ve done on your site up until that point, if you’re going through a redesign, it can be like starting back at square one.

Search engine optimization (SEO) activity is continuous thing if you really want to stay at top position on SERPs. Thousands of web site are coming into reality every day on the same position you are, that is why you have to keep increasing your Search engine optimization (SEO) activities to maintain authority.

Generally speaking, the answer is “regularly”. We all know that it’s really Google who regulates what our marketing strategy needs to be, since they receive an awesomely large share of web searches. And they change their search algorithms regularly. According to Moz, Google changes its search algorithms 500 to 600 times a year! Not all of these are major changes, but it’s an ongoing and evolving process, and it’s important to be aware of the impact these changes can have on your search engine ranking position.

SEO is not a one shot deal. Search Engine Optimization Learning to make your website talk to search engines in the language they understand is a long term science.

seo strategy services
How often should you optimize your web? | How frequently should you perform SEO? | More Leads For Your Business With SEO‎
Reasons Why Your Business Should Invest In SEO – Search Engine Optimization

Reasons Why Your Business Should Invest In SEO – Search Engine Optimization

Here’s a specific reasons why your business should definitely consider investing in your organic SEO : Search Engine Optimization

SEO is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

Search engines grabbing more market share – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not?  Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.

Rise of mobile bandwidth and local search optimization (SEO) – Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.

Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.

Your competitors are doing it – “Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

The value of targeted traffic

Think about this, why do you have a website? The main purpose of that site is to increase your customer base, isn’t it? Your website can grow twice as fast in terms of customer base because of SEO. When traffic grows, you expect sales and your brand to also experience significant growth. What if this doesn’t happen?

When your site is getting targeted traffic, it means that the web visitors coming to your site are more likely to become customers, subscribers or loyal visitors. Targeted traffic translates to better conversion rates. The search engine will play a very important role in either building or destroying your brand.

Quality traffic will build your brand and give your website traffic levels that you can’t even imagine. SEO is one of the few internet marketing strategies that will boost business growth even when you stop putting in money or time on it.

SEO Is Not a Cost but an Investment An investment with a high return.

Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

Reasons Why Your Business Should Invest in SEO
Here’s Why Your Business Needs SEO – Search Engine Optimization
Organic SEO for Website : Increase Website Traffic with Organic SEO

Organic SEO for Website : Increase Website Traffic with Organic SEO

Search engine optimization, in simple terms, is an Internet marketing strategy that strives to improve rankings and visibility for a company. It is successful when a website is ranked high on a search engine’s first page.

With organic search engine optimization (as opposed to pay per click ads or Google Ads) people will more easily find your Business website on search engines while they are looking for a product or service you provide. Making it more likely that they will convert from visitor to customer. No one searches for a product or service that they don’t want. You just have to stand out among the competition. Additionally, when your website rank on the First page of a search engine, you are showing potential consumers the acceptability of your products or services because of your high ranking. Getting Website traffic from Pay Per Click advertising and social Media is Good but not if it results in the neglect of your organic efforts.

Businesses benefit tremendously from having their websites appear first on a popular search engine such as Google or Bing. When this happens, it not only increases user convenience, but also builds a good reputation or image for the company. If you own a business and want to gain more customers, utilizing organic SEO practices.

Organic SEO approaches mainly trust on the relevancy they offer. Some of the benefits of organic SEO include:

  • Generates more clicks as the organically optimized sites offer relevant content related to the keywords searched
  • Again, due to the content relevancy, the search engine results will last longer.
  • Builds greater trust among the users
  • Very cost effective when compared to paid ads

One of the most important parts of organic search engine optimization is doing keyword research to see which terms are ranking the best. The goal is to target relevant keywords that will generate the most hits. Copywriting is another crucial part of SEO, as fresh and original content ranks higher and does not appear as spam, but rather as targeted information for a specific audience. Link building is also important, since having your link published on other websites is another good way to build traffic. Organic search engine optimization or SEO is the process of improving the traffic towards your website by making it more prominent in search engine results using specific targeted keywords.

These organic search results are free, and you do not have to pay as you would with pay per click advertising like with Google ad words or other. Organic traffic is a completely different type of traffic from what you’ll receive from any paid or social channels.

Natural SEO Provides Long Term Results

When it comes to generating leads, Increase Website Traffic, organic SEO is the way to go in order to gain customers and keep them, as well.

Organic Search Engine Optimization
Organic SEO for Website | Organic Search Engine Optimization for Business Website | Natural SEO for Website
For SEO : Website Structured Data from Google Search Console

For SEO : Website Structured Data from Google Search Console

Structured Data for SEO : Structured Data Google

Structured data is a standardized format for providing information about a page and classifying the page content. Structured data is usually stored in well-defined schemas

Search Engine structured data is code used to more clearly offer information to search engines so it can know your content, which eventually helps provide users with better information and it is easier to access data which is organized or structured. Structured data has been around the SEO world for a while now. structured data can make it easier to understand what the web page is about, which can make it easier to show where it’s most relevant.

Google search structured data for SEO
Google search structured data | SEO structured data | Enriching Search Results Through Structured Data

As we mentioned, structured data works by using standardized and recognized methods of defining information to label web pages. Schema.org: Schema.org was created by Google, Bing and Yahoo in 2011 to create a standard structure for structured data. They were later joined by Yandex. Apple also recommends that developers use Schema.org
Structured data gives Google the ability to understand what a web page is talking about. Take an ecommerce site’s product page, for example. This page will include information for the product such as

• Product Name
• Product Description
• Product Price
• Product Features
• Product Reviews
• Product Ratings

With unstructured data, Google does not know which is which. Adding mark-ups fixes that. And understanding the content on a web page allows Google to add extra information in its search results.

Using structured data on your website is an essential part of Website SEO. Structured data checks should be a regular part of your SEO routine.

At its most basic, structured data helps engines understand your content better (a must as semantic web technologies continue to evolve).

Structured data is also your ticket to scoring rich results features in SERPs.
Structured data checks should be a regular part of your SEO routine.

Google SERP features
When you do a search on Google, you get a lot more than the “10 blue links” and paid ads. Search results are full of different things:
• Knowledge graph cards
• Rich snippets
• Site links
• Breadcrumbs navigation

Structured Data Testing Tool – Google
https://search.google.com/structured-data/testing-tool

Schema Structured Data for SEO
Google SEO Structured Data | Schema Structured Data For SEO

Enhance Your SEO by Using Schema Markup

Schema.org is a semantic language of tags that you can add to your HTML to improve the way search engines read and represent your page in SERPs.
In an SEO context, “structured data” usually refers to implementing some type of markup on a webpage, in order to provide additional detail around the page’s content. This markup improves the search engines’ understanding of that content, which can help with relevancy signals and also enables a site to benefit from enhanced results in SERPs.

When we talk about structured data for SEO, we’re usually talking about the particular vocabulary known as “Schema.org.” Schema.org is the most commonly used approach to structured data markup for SEO purposes. It isn’t the only one, though. Some websites use the Microformats.org vocabulary, most often for marking up product reviews (h-review markup) or defining a physical location (h-card markup).

Different types of schema in SEO ( Search engine optimization )

The most popular search engines support three types of schema markup formats:
• JSON-LD
• Microdata
(Microdata is a set of tags that allows you to mark up your web page. These tags are added directly to the HTML.) Each set of tags will consist of itemscope, itemtype and itemprops.
• RDFa
(Resource Description Framework in Attributes) is an extension to HTML5

In 2015 Google announced JSON-LD as the preferred method. (JavaScript Objective Notation for Linked Data) It’s Google’s recommended method of implementing structured data.

JSON-LD isn’t actually visible on your page. You still get the same results using JSON-LD without the added hassle of changing your HTML or accessing your website files, and JSON-LD can be added anywhere on your web page. It’s just a hidden script that search engines read.

JSON-LD isn’t actually visible on your page. You still get the same results using JSON-LD without the added hassle of changing your HTML or accessing your website files, and JSON-LD can be added anywhere on your web page. It’s just a hidden script that search engines read.

Increase Your Website Google Presence By Using Schema