Month: February 2020

Reasons Why Your Business Should Invest In SEO – Search Engine Optimization

Reasons Why Your Business Should Invest In SEO – Search Engine Optimization

Here’s a specific reasons why your business should definitely consider investing in your organic SEO : Search Engine Optimization

SEO is cost-effective – Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.

Search engines grabbing more market share – Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not?  Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.

Rise of mobile bandwidth and local search optimization (SEO) – Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.

Not having a healthy content profile is damaging – With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.

Your competitors are doing it – “Remember, SEO is a never-ending process,” says Jason Bayless, Owner of, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.”  Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.

The value of targeted traffic

Think about this, why do you have a website? The main purpose of that site is to increase your customer base, isn’t it? Your website can grow twice as fast in terms of customer base because of SEO. When traffic grows, you expect sales and your brand to also experience significant growth. What if this doesn’t happen?

When your site is getting targeted traffic, it means that the web visitors coming to your site are more likely to become customers, subscribers or loyal visitors. Targeted traffic translates to better conversion rates. The search engine will play a very important role in either building or destroying your brand.

Quality traffic will build your brand and give your website traffic levels that you can’t even imagine. SEO is one of the few internet marketing strategies that will boost business growth even when you stop putting in money or time on it.

SEO Is Not a Cost but an Investment An investment with a high return.

Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

Reasons Why Your Business Should Invest in SEO
Here’s Why Your Business Needs SEO – Search Engine Optimization