Year: 2019

Organic SEO for Website : Increase Website Traffic with Organic SEO

Organic SEO for Website : Increase Website Traffic with Organic SEO

Search engine optimization, in simple terms, is an Internet marketing strategy that strives to improve rankings and visibility for a company. It is successful when a website is ranked high on a search engine’s first page.

With organic search engine optimization (as opposed to pay per click ads or Google Ads) people will more easily find your Business website on search engines while they are looking for a product or service you provide. Making it more likely that they will convert from visitor to customer. No one searches for a product or service that they don’t want. You just have to stand out among the competition. Additionally, when your website rank on the First page of a search engine, you are showing potential consumers the acceptability of your products or services because of your high ranking. Getting Website traffic from Pay Per Click advertising and social Media is Good but not if it results in the neglect of your organic efforts.

Businesses benefit tremendously from having their websites appear first on a popular search engine such as Google or Bing. When this happens, it not only increases user convenience, but also builds a good reputation or image for the company. If you own a business and want to gain more customers, utilizing organic SEO practices.

Organic SEO approaches mainly trust on the relevancy they offer. Some of the benefits of organic SEO include:

  • Generates more clicks as the organically optimized sites offer relevant content related to the keywords searched
  • Again, due to the content relevancy, the search engine results will last longer.
  • Builds greater trust among the users
  • Very cost effective when compared to paid ads

One of the most important parts of organic search engine optimization is doing keyword research to see which terms are ranking the best. The goal is to target relevant keywords that will generate the most hits. Copywriting is another crucial part of SEO, as fresh and original content ranks higher and does not appear as spam, but rather as targeted information for a specific audience. Link building is also important, since having your link published on other websites is another good way to build traffic. Organic search engine optimization or SEO is the process of improving the traffic towards your website by making it more prominent in search engine results using specific targeted keywords.

These organic search results are free, and you do not have to pay as you would with pay per click advertising like with Google ad words or other. Organic traffic is a completely different type of traffic from what you’ll receive from any paid or social channels.

Natural SEO Provides Long Term Results

When it comes to generating leads, Increase Website Traffic, organic SEO is the way to go in order to gain customers and keep them, as well.

Organic Search Engine Optimization
Organic SEO for Website | Organic Search Engine Optimization for Business Website | Natural SEO for Website
For SEO : Website Structured Data from Google Search Console

For SEO : Website Structured Data from Google Search Console

Structured Data for SEO : Structured Data Google

Structured data is a standardized format for providing information about a page and classifying the page content. Structured data is usually stored in well-defined schemas

Search Engine structured data is code used to more clearly offer information to search engines so it can know your content, which eventually helps provide users with better information and it is easier to access data which is organized or structured. Structured data has been around the SEO world for a while now. structured data can make it easier to understand what the web page is about, which can make it easier to show where it’s most relevant.

Google search structured data for SEO
Google search structured data | SEO structured data | Enriching Search Results Through Structured Data

As we mentioned, structured data works by using standardized and recognized methods of defining information to label web pages. Schema.org: Schema.org was created by Google, Bing and Yahoo in 2011 to create a standard structure for structured data. They were later joined by Yandex. Apple also recommends that developers use Schema.org
Structured data gives Google the ability to understand what a web page is talking about. Take an ecommerce site’s product page, for example. This page will include information for the product such as

• Product Name
• Product Description
• Product Price
• Product Features
• Product Reviews
• Product Ratings

With unstructured data, Google does not know which is which. Adding mark-ups fixes that. And understanding the content on a web page allows Google to add extra information in its search results.

Using structured data on your website is an essential part of Website SEO. Structured data checks should be a regular part of your SEO routine.

At its most basic, structured data helps engines understand your content better (a must as semantic web technologies continue to evolve).

Structured data is also your ticket to scoring rich results features in SERPs.
Structured data checks should be a regular part of your SEO routine.

Google SERP features
When you do a search on Google, you get a lot more than the “10 blue links” and paid ads. Search results are full of different things:
• Knowledge graph cards
• Rich snippets
• Site links
• Breadcrumbs navigation

Structured Data Testing Tool – Google
https://search.google.com/structured-data/testing-tool

Schema Structured Data for SEO
Google SEO Structured Data | Schema Structured Data For SEO

Enhance Your SEO by Using Schema Markup

Schema.org is a semantic language of tags that you can add to your HTML to improve the way search engines read and represent your page in SERPs.
In an SEO context, “structured data” usually refers to implementing some type of markup on a webpage, in order to provide additional detail around the page’s content. This markup improves the search engines’ understanding of that content, which can help with relevancy signals and also enables a site to benefit from enhanced results in SERPs.

When we talk about structured data for SEO, we’re usually talking about the particular vocabulary known as “Schema.org.” Schema.org is the most commonly used approach to structured data markup for SEO purposes. It isn’t the only one, though. Some websites use the Microformats.org vocabulary, most often for marking up product reviews (h-review markup) or defining a physical location (h-card markup).

Different types of schema in SEO ( Search engine optimization )

The most popular search engines support three types of schema markup formats:
• JSON-LD
• Microdata
(Microdata is a set of tags that allows you to mark up your web page. These tags are added directly to the HTML.) Each set of tags will consist of itemscope, itemtype and itemprops.
• RDFa
(Resource Description Framework in Attributes) is an extension to HTML5

In 2015 Google announced JSON-LD as the preferred method. (JavaScript Objective Notation for Linked Data) It’s Google’s recommended method of implementing structured data.

JSON-LD isn’t actually visible on your page. You still get the same results using JSON-LD without the added hassle of changing your HTML or accessing your website files, and JSON-LD can be added anywhere on your web page. It’s just a hidden script that search engines read.

JSON-LD isn’t actually visible on your page. You still get the same results using JSON-LD without the added hassle of changing your HTML or accessing your website files, and JSON-LD can be added anywhere on your web page. It’s just a hidden script that search engines read.

Increase Your Website Google Presence By Using Schema